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When starting a planning business, one of the first things people tackle is branding their business. Branding includes naming your business and creating a logo, but many other factors go into developing your brand. A strong brand identity helps you stand out in a competitive market and connects you with clients who share your vision […]

How to Build Your Wedding Planning Brand

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Starting a wedding planning business can be a dream come true for those passionate about logistics, organization, and executing beautiful events for their clients. The journey, however, from a dream to a thriving business involves careful planning, dedication, and a deep understanding of the industry. This six-part series was created to provide aspiring planners insights […]

First Steps to Start Your Wedding Planning Business

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Have you planned a wedding where the vendors were challenging to work with? It might have been their attitudes, their perceived role as the “director” of the wedding, ” or simply not fulfilling their contractual obligations. What can you do if you find yourself with post-wedding feelings about what happened with difficult vendors at the wedding? […]

How to Deal with Difficult Vendors

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One of our most important jobs as full-service wedding planners is ensuring the event stays within the couple’s preferred budget. While the major costs are easy to track, many unexpected costs arise over the course of wedding planning that can break a budget.  Service Charges and Taxes Most vendors have some additional fees in addition […]

Unexpected Costs of Wedding Planning

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How many times have you sat down with a new client to discuss their vision and they pull out an elaborate Pinterest board filled with amazing inspiration? They explain all the things they are dreaming of and then tell you their budget. You realize that their dream and financial reality are MILES apart. It is […]

How to Manage Client Expectations Versus Budget

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One of the first major decisions many wedding planners help their clients make is choosing a venue. All wedding planners have a list of their preferred venues, but sometimes your clients are looking for something different. If you find yourself touring new venues, watch out for some of these common red flags. Identifying potential problems […]

Four Common Venue Red Flags

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The wedding industry had to make some major pivots during the COVID-19 pandemic. Wedding professionals had to continue to create meaningful celebrations for their clients while also staying profitable. As weddings return to a pre-pandemic normal, there are some trends that are here to stay. Whether these trends were developed in a response to COVID-19 […]

Post-COVID Wedding Trends That are Here to Stay

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One of the most complicated jobs a wedding planner has is to assist a client in the cancellation or postponement of their wedding. Before COVID, this was a rare occurrence. Some planners never dealt with a cancellation or postponement throughout their entire careers. Unfortunately, the pandemic made it a more regular reality for all of […]

When to Cancel or Postpone a Wedding

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There are many lists online that engaged couples will read with “MUST HAVE” wedding day items. These are usually little things to help with minor problems like a loose thread or a wine spill. While these things are essential, as the wedding planner, you will have most of those things already covered with your wedding […]

7 Wedding Day Must-Haves

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An important part of being a wedding planner is learning how to effectively source your wedding vendor team. It’s a very important part of the wedding planning process and over the years I have learned a lot in this area. I’m excited to share my secrets to how I source my wedding vendors and how […]

How to Effectively Source Your Wedding Vendors

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