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The wedding industry can be ultra-competitive and overcrowded at times. As a wedding business owner, we want to focus on strategies that give our event planning business an edge and makes us stand out from the crowd.   Here are 5 strategies to establish yourself as a leader and help your business earn the trust of […]

5 Strategies to Become a Leader and Gain Credibility in the Wedding Industry

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Pinterest might be one of the most underutilized marketing tools in the wedding industry. Most couples are using the platform to save inspiration and search for information to plan their wedding day, but the majority of wedding businesses are not taking advantage of the traffic and visibility that Pinterest can create.  Three ways that Pinterest […]

3 Strategies to Grow Your Wedding Planning Business with Pinterest

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Founded by a group of wedding industry professionals – four friends, to be exact: a photographer, a designer, a wedding planner, and a marketing specialist – the idea for Sourced Co. was sparked around a table (while we were sharing a brownie, if we’re being totally honest). As seasoned wedding pros, we realized there was […]

Styled Stock Photography for Wedding Planners

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Gone are the days of that cork board on the wall! Today Pinterest is the new home of all things visual and creative. Pinterest has been calling themselves a Visual Discovery Tool. Their plans for the future sound pretty far-fetched but… these major changes are right around the corner. It won’t be long before your […]

5 Key Pinterest Tactics for Wedding Planners

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I was on the verge of hiring out help for my social media when I decided to try out Hootsuite. I have been hearing about Hootsuite for years but didn’t want to take the time to learn a new tool. Plus, I wondered if it would be worth the cost since I could do some […]

How I Save 2 Hours a Week on Social Media

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Today we are sharing tips and tricks to getting started with Instagram! If you missed it last week, we talked about what Instagram is and should you be using it for your event planning business. Setting up an Account Starting a new social media platform can be a little intimidating. Instagram is very easy to […]

Instagram 101 for Event Planners

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If you are like me, you may have been avoiding adding Instagram into your marketing plan. I thought there is no way I need ANOTHER social media platform to keep up with. I already use so many! I recently had my eyes opened at an Instagram workshop. There is real value in using Instagram, even […]

What is Instagram and Should I Be Using It?

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We are no strangers to the importance of utilizing social media and the internet to engage with people and spread the word about our event planning businesses.  What we may be lacking in, however, is the way in which we are utilizing these platforms. The norm for wedding and event planners is to create weekly […]

Using Social Media During the Planning Process

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wedding planner working at computer

I love the beginning of a new year. It feels like the page is going to turn and there is so much possibility just around the corner. I always have grand plans for my business and often those plans go by the wayside by February or March. It is very hard to keep moving forward once […]

Creating Your Yearly Marketing Calendar

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The hashtag (the pound sign) has become very popular on social media sites. Often the hashtags are silly or funny, and sometimes they link important topics that are trending so that the public can see all the posts related to a topic in one place. The definition of a hashtag according to Google is: on […]

Using Hashtags to Promote Your Planning Business

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